Remember the simple times when we had joke books with jokes and cartoons in them 😀. You bought them at the newsstand No memes Even when email came, people used to send each other jokes and cartoons…...

Freemium is the way to promote your work if you’re an author Make your earlier works available free for new readers Once they like your work, sell them your new work…...

MarCom / promotion is technically not rocket science You follow this strategy called AIDA - Awareness, Interest, Desire, Action - taking your target audience through each of these stages to make a sale Trouble is what media channels do you use when there are so many with the audience fragmented across them? How…...